1. About Us and These Terms
1.1 This website and its associated content channels are operated by Klyppy Lab Studio (“KLS”, “we”, “us”, “our”), a short-form, AI-assisted content studio based in Bexhill-on-Sea, East Sussex, England.
1.2 Business details: Klyppy Lab Studio · Registered office: Klyppy Lab Studio, Sackville Road, Bexhill, East Sussex, TN39 3JE, UK · Contact: team@klyppylab.studio.
1.3 These Terms & Conditions (“Terms”) govern (a) your use of our website at klyppylab.studio and any KLS-operated web pages (the “Site”); (b) your interaction with content we publish on third-party platforms and community spaces; and (c) where expressly stated, the supply of media creation and content production services by KLS (“Services”). Separate written agreements (statements of work, partnership agreements) take precedence over these Terms where they conflict.
1.4 By using the Site, engaging with our channels, or commissioning Services, you agree to these Terms. If you do not agree, please do not use the Site or Services.
1.5 We may update these Terms from time to time. The version published on the Site at the time of your use applies. Material changes affecting active client engagements will be notified in writing.
2. Definitions
- “Content” — any video, audio, image, animation, text, character, storyline, lore material, ARG (alternate reality game) element, or other creative work produced or published by KLS.
- “Channels” — KLS-operated accounts and channels on third-party platforms including TikTok, YouTube, Instagram, Facebook, X, and Discord.
- “AI-Assisted Production” — creative work produced using generative AI tools (including, without limitation, image, video, and voice generation tools) under human creative direction, editing, and quality control by KLS.
- “Client” — any person or organisation commissioning Services from KLS, including brand partners and sponsors.
- “Deliverables” — the specific creative outputs KLS agrees to supply to a Client under a statement of work or equivalent written agreement.
- “UGC” — user-generated content: any material submitted, posted, or transmitted by users in connection with KLS Channels, community spaces, or ARG participation.
3. Website Terms of Use
3.1 Permitted use
You may access and view the Site for personal, non-commercial purposes. You must not use the Site in any way that is unlawful, fraudulent, or harmful, or that infringes the rights of KLS or any third party.
3.2 Acceptable use
You must not:
- copy, scrape, harvest, or systematically extract Content or data from the Site, including for the purpose of training machine-learning or AI models, without our prior written consent;
- attempt to gain unauthorised access to the Site, its servers, or any connected systems, or introduce viruses, malware, or other harmful material;
- use the Site to transmit unsolicited advertising or spam;
- impersonate KLS, its personnel, its characters, or its Channels, or misrepresent an affiliation with KLS;
- reproduce KLS branding, channel identities, or Content in a way likely to cause confusion as to origin or endorsement.
3.3 Accuracy and availability
The Site and its Content are provided “as is” and for general information and entertainment purposes. While we take reasonable care, we do not warrant that the Site will be uninterrupted, error-free, or free from defects, and we may suspend, withdraw, or amend the Site or any Content without notice.
3.4 Fictional content and ARG material
Much of our Content is fictional storytelling, including narrative universes, characters, and ARG elements that may deliberately blur fiction and reality as part of the creative experience. Such material is presented for entertainment. It does not constitute factual reporting, advice, or statements about real persons, places, or events, and any resemblance to real persons or events is coincidental unless expressly stated.
3.5 Links
The Site and our Channels may link to third-party websites and platforms. These links are provided for convenience only; we have no control over, and accept no responsibility for, third-party content, terms, or privacy practices. You may link to our Site home page in a way that is fair and legal and does not damage or take advantage of our reputation, but you must not frame the Site or suggest any form of association or endorsement without our written consent.
4. Content and Media Creation Services
4.1 Scope
This Section 4 applies where KLS supplies Services to a Client — for example commissioned short-form video, branded content, sponsored integrations, channel collaborations, or bespoke media production. The specific scope, Deliverables, timeline, and fees will be set out in a written statement of work, proposal, or partnership deck accepted by both parties (each an “SOW”).
4.2 AI-assisted production disclosure
KLS operates a predominantly AI-assisted production pipeline under human creative direction. Clients acknowledge and agree that:
- Deliverables may be produced in whole or in part using third-party generative AI tools for image, video, voice, and audio generation, subject to the licence terms of those tools;
- KLS applies human creative direction, curation, editing, and quality control to all Deliverables;
- certain platforms require AI-generated or synthetic media to be labelled (including via content credentials or platform disclosure tools), and KLS will apply such labels where required by platform policy or applicable law;
- generative outputs are inherently variable; KLS will meet the creative brief agreed in the SOW, but exact frame-level replication of concepts, drafts, or previews cannot be guaranteed.
4.3 Client materials and instructions
Where a Client supplies brand assets, scripts, logos, music, footage, likenesses, or other materials (“Client Materials”), the Client warrants that it owns or has licensed all necessary rights in the Client Materials, including any rights required for AI-assisted processing, and grants KLS a licence to use them for the purpose of performing the Services. The Client will indemnify KLS against claims arising from KLS's use of Client Materials in accordance with the SOW.
4.4 Revisions and approval
Unless the SOW states otherwise, each Deliverable includes two rounds of reasonable revisions. Deliverables are deemed accepted if the Client does not provide written revision requests within five business days of delivery. Additional revisions, scope changes, or new creative directions may be charged at KLS's then-current rates.
4.5 Fees and payment
All fees are stated and payable in pounds sterling (£) and are exclusive of VAT unless stated otherwise. Unless the SOW states otherwise: 50% is payable on commissioning, with the balance due within 14 days of delivery of final Deliverables. KLS may suspend work and withhold Deliverables where invoices are overdue, and may charge statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.
4.6 Sponsored and branded content
Sponsored or paid-for content published on our Channels will be identified in accordance with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), ASA guidance, and platform branded-content rules (for example, use of #ad or platform paid-partnership labels). Clients must not request publication that would breach advertising rules, and KLS may decline or amend disclosures to remain compliant.
4.7 Cancellation
Either party may cancel an SOW on written notice. On cancellation by the Client, the Client will pay for all work performed up to the date of cancellation, plus any non-recoverable third-party costs committed by KLS, plus 15% of the remaining fee as set out in the SOW.
5. Intellectual Property and Copyright
5.1 KLS Content
All Content on the Site and our Channels — including channel names and identities, characters, storylines, lore documents, scripts, visual styles, logos, brand marks, title treatments, sound design, and compiled works — is owned by or licensed to KLS and is protected by copyright, trade mark, database, and other intellectual property rights under the laws of England & Wales and international treaties. © 2026 Klyppy Lab Studio. All rights reserved unless expressly stated.
5.2 AI-assisted works
KLS asserts ownership of its productions as edited, arranged, directed, and compiled works reflecting substantial human creative direction, selection, and skill. To the extent any element of a work is computer-generated within the meaning of section 9(3) of the Copyright, Designs and Patents Act 1988, the person by whom the arrangements necessary for its creation were undertaken is KLS, and KLS claims all available rights accordingly. Where third-party AI tools grant output rights to the user under their terms of service, those rights vest in or are assigned to KLS. Nothing in these Terms transfers to any user or viewer any rights in KLS Content.
5.3 Personal viewing licence
We grant you a limited, revocable, non-exclusive, non-transferable licence to view and share KLS Content using the sharing tools provided by the relevant platform (e.g. native share, duet/stitch/remix features where we have enabled them), for personal and non-commercial purposes, with attribution intact. All other rights are reserved. In particular you must not:
- download, re-upload, mirror, or redistribute Content outside platform-native sharing features;
- use Content, characters, or channel identities for commercial purposes, merchandise, or advertising;
- use Content or any part of it to train, fine-tune, or ground AI or machine-learning systems;
- remove, obscure, or alter watermarks, credits, labels, or content credentials;
- create derivative works for commercial exploitation without a written licence from KLS.
5.4 Fan works
We welcome non-commercial fan art, edits, theories, and community creativity inspired by our Channels, provided such works (a) are clearly identified as fan works and not official KLS content; (b) are not sold or commercially exploited; (c) do not use our logos or title treatments in a way that implies official status; and (d) are not obscene, hateful, defamatory, or otherwise objectionable. We may ask for fan works to be amended or removed at our reasonable discretion, and this permission may be revised or withdrawn at any time.
5.5 Client Deliverables and ownership
Unless the SOW states otherwise: (a) upon receipt of full payment, KLS grants the Client the licence or assignment of rights in the final Deliverables specified in the SOW (for example, a worldwide licence for defined platforms and durations, or an assignment of the final edit); (b) KLS retains all rights in its pre-existing materials, pipeline, templates, working files, prompts, drafts, outtakes, characters, and channel universes, none of which are transferred by implication; and (c) KLS may display final Deliverables in its portfolio and marketing unless the SOW provides otherwise. Any assignment of copyright must be in writing and signed to be effective.
5.6 User-generated content and ARG participation
By submitting UGC in connection with our Channels, community spaces, or ARG activities (including comments, replies, artwork, theories, puzzle solutions, and Discord posts), you: (a) confirm you own or control the rights in your submission; (b) grant KLS a non-exclusive, worldwide, royalty-free, sublicensable licence to host, reproduce, adapt, publish, and display that UGC in connection with our Channels, storytelling, marketing, and community activities; and (c) waive, to the extent permitted by law, moral rights in the UGC for those purposes. You retain ownership of your UGC. We may remove UGC at our discretion. Do not submit confidential information or material you do not have the right to share.
5.7 Infringement notices
If you believe any Content on the Site or our Channels infringes your rights, contact team@klyppylab.studio with sufficient detail to identify the material and the basis of your claim, and we will investigate promptly. Notices relating to Content hosted on third-party platforms may also be submitted through that platform's reporting mechanisms.
6. Third-Party Platforms
6.1 Our Channels are hosted on third-party platforms (including TikTok, YouTube, Instagram, Facebook, X, and Discord). Your use of those platforms is governed by their own terms of service and community guidelines in addition to these Terms.
6.2 We are not responsible for the acts, omissions, availability, moderation decisions, algorithms, or policies of any third-party platform, nor for the loss of access to Content resulting from platform action.
6.3 Features such as comments, duets, stitches, remixes, and community servers are provided by the platforms; where we enable them, your participation is subject to Section 5.6 (UGC) above.
7. Community Standards
When interacting with our Channels, community spaces, or ARG activities, you must not post material that is unlawful, defamatory, harassing, hateful, obscene, or that discloses another person's private information; you must not spam, spoil ARG solutions in restricted spaces where asked not to, or disrupt community events. We may moderate, remove content, restrict participation, or report conduct to platforms or authorities where appropriate. Our audience includes younger viewers; behave accordingly.
8. Disclaimers and Limitation of Liability
8.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited.
8.2 Site users and viewers: the Site and Content are provided free of charge for information and entertainment. To the fullest extent permitted by law, we exclude all implied conditions, warranties, and representations, and we will not be liable for any loss or damage arising from your use of, or inability to use, the Site or Content.
8.3 Clients (business-to-business): subject to clause 8.1, (a) KLS will not be liable for loss of profit, revenue, anticipated savings, goodwill, or data, or for any indirect or consequential loss; and (b) KLS's total aggregate liability arising out of or in connection with an SOW is limited to the fees paid or payable under that SOW in the 12 months preceding the claim.
8.4 KLS is not liable for delays or failures caused by events beyond its reasonable control, including platform outages, third-party AI tool outages or policy changes, and other force majeure events; timelines will be extended accordingly.
9. Indemnity
Clients and users of interactive features agree to indemnify KLS against claims, losses, and expenses (including reasonable legal fees) arising from (a) their breach of these Terms, (b) their UGC, or (c) Client Materials, except to the extent caused by KLS's own breach or negligence.
10. Suspension and Termination
We may suspend or terminate your access to the Site or interactive features, and/or terminate an SOW with immediate effect on written notice, if you materially breach these Terms and (where the breach is remediable) fail to remedy it within 14 days of notice, or if you become insolvent. Clauses which by their nature should survive termination (including Sections 5, 8, 9, and 12) will survive.
11. General
- Entire agreement. These Terms, together with any applicable SOW and our Privacy & GDPR Policy, constitute the entire agreement between the parties in relation to their subject matter.
- Assignment. You may not assign your rights under these Terms without our written consent. We may assign or novate our rights to a successor of the business.
- Severance. If any provision is found invalid, the remainder continues in force.
- No waiver. Failure to enforce a right is not a waiver of it.
- Third-party rights. No one other than the parties has rights under the Contracts (Rights of Third Parties) Act 1999.
- Notices. Formal notices should be sent to team@klyppylab.studio or the registered office address.
12. Governing Law and Jurisdiction
These Terms, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them, are governed by the law of England & Wales. The courts of England & Wales have exclusive jurisdiction, except that consumers resident elsewhere in the UK may bring proceedings in their local courts where the law so provides.
13. Contact
Klyppy Lab Studio · Klyppy Lab Studio, Sackville Road, Bexhill, East Sussex, TN39 3JE, UK · team@klyppylab.studio · klyppylab.studio
© 2026 Klyppy Lab Studio. All rights reserved.